ALICE - Asset-Limited, Income-Constrained, Employed


In September 2016, United Way of Wisconsin unveiled its first statewide ALICE Report, a data-driven, comprehensive research project upending the conventional view of Wisconsin. The fact is that the number of Wisconsin households who are unable to afford life’s basic necessities far exceeds the official federal poverty statistics. United Way calls this newly revealed demographic ALICE, an acronym for Asset Limited, Income Constrained, Employed.

ALICE represents the nearly 670,922 men and women of all ages and races who get up each day to go to work, but who aren’t sure if they’ll be able to put dinner on the table each night. ALICE is your child care worker, home health aide, store clerk, and office assistant – all workers essential to you and to our community’s success.

Before this report, ALICE was a population and community issue without a name or face. While it is true that ALICE has existed long before this study, it was not until the release of this Report that there was any way to discuss the plight of these households, nonetheless quantify them.

There are serious consequences for both ALICE households and their communities when these households cannot afford the basic necessities. ALICE households are forced to make difficult choices such as skipping preventative health care, healthy food, or car insurance. These “savings” threaten their health, safety, and future - and they reduce Wisconsin’s economic productivity and raise insurance premiums and taxes for everyone. The costs are high for both ALICE families and the wider community.


We all have a vested interest in improving conditions for ALICE – their everyday struggles reach beyond personal trials to impact the wider community.

Click a button below to view the ALICE Report and supplemental material. By raising awareness about ALICE and stimulating a fresh dialogue among residents and leaders, we can, together, improve the overall health of our communities.



Click the options below to view the full report, executive summary, and informational flyer.

Click here to read full ALICE report Click here to view ALICE Executive Summary Click here to read ALICE summary page