United Way Logo Usage and Brand Guidelines


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UWGCV Vertical logos UWGCV Horizontal logosFor Program Partners

Thank you for your partnership with United Way of the Greater Chippewa Valley!  We ask that you follow some basic guidelines when using our name or logo. By creating a consistent brand experience for community members, we are benefiting the overall causes we support.


  1. Please refer to our organization as United Way of the Greater Chippewa Valley. Our work is local and money raised stays local. Calling out our local United Way helps reinforce this.
  2. “The” is not actually part of our brand name. Just as it is not, “The Microsoft” or “The Coca Cola,” we are simply “United Way of the Greater Chippewa Valley.” For example: “United Way of the Greater Chippewa Valley works to promote the common good by supporting the building blocks to a better quality of life."


  1. When using the United Way of the Greater Chippewa Valley logo, please be sure not to stretch or squeeze the logo. Logos should be kept to the original aspect ratio (we much prefer you to shrink the logo to fit than to distort it). You can adjust size without distorting by holding down the Shift key while resizing.
  2. Please only use the logos provided on this page. These are our official logos. 
  3. Please do not change the color of the logo, or remove or use elements of the logo (such as using just the hand and orange person icon). The logo and all its components are intended only to be used in its original state.

Should you have any questions or need anything from us, please don’t hesitate to contact us at 715-834-5043!


We encourage our program partners to let the community know about our partnership, as it will benefit you, us, and the community campaign. There are some simple guidelines we ask you to follow above and beyond what is mentioned above:

  1. If you are including the United Way logo anywhere in your marketing to make a visual reference to the fact that you are a United Way program partner, please use the “United Way Community Partner” logo. This makes it more clear to your public that you are not run by United Way, but supported by United Way.
  2. If using just the United Way logo, please be sure there is copy above or beside the logo that references what our partnership is (i.e. “Funded in part by”). Again, this is simply to make clear that we support your work but you are not an extension of United Way. We do not want to steal credit for what you do!
  3. United Way should never be included as part of your organization's name, either in text or with graphic. United Way is an independent organization and incorporating the United Way name and/or logo as part of your logo or organization name would wrongly imply that you are a division of or otherwise operated by United Way.